The Alpharetta Christmas Market is Saturday, Dec. 5, 9 a.m. to 4 p.m., indoors at Innovation Academy, 125 Milton Ave., with more than 80 gift vendors and music.

The Alpharetta Christmas Market is Saturday, Dec. 5, from 9 a.m. to 4 p.m., indoors at Innovation Academy, 125 Milton Ave., in downtown Alpharetta. The Alpharetta Business Association, which runs it, promises more than 80 vendors selling gifts, with live music through the day.

Last checked 2026-10-10.

Upcoming dates

  • Sat. Dec. 5, 9 a.m. to 4 p.m.

The association holds the Christmas Market on the first Saturday in December each year, after the Saturday Alpharetta Farmers Market ends its season in mid-November, according to the market’s history page.

This year the market runs the same day as the City of Alpharetta’s Hop and Shop event, the association says.

Where it is and parking

The market is inside Innovation Academy, 125 Milton Ave., the Fulton County Schools magnet high school on Milton Avenue in downtown Alpharetta.

The association does not publish parking details for the Christmas Market. It warns that downtown parking areas change with ongoing construction projects, so check our road construction and closures page before you go.

Tickets and cost

The association’s page lists no tickets and no admission charge for shoppers.

Vendor applications for 2026 are closed. Vendors applied with a $25 nonrefundable fee and were told in mid-September whether they had a place or were on the waiting list.

What to know

  • What you will find: this is primarily a gift market, the association says, and it limits how many vendors may sell food. It bills the day as a chance to find gifts for everyone on your list.
  • Crowds: the market typically draws 2,500 to 4,000 visitors over the day, according to the association.
  • Updates: the association asks shoppers to follow its social media for details and updates; questions go through its contact page.

The market is one of several December events in our Christmas parade and tree lighting guide, and our holiday lights and Christmas events page has more for the season, including Lights on the Loop along the Alpha Loop from Dec. 4.

Dates and venues as listed on the Alpharetta Convention and Visitors Bureau calendar and confirmed on the organizer’s site.

Frequently asked questions

When is the Alpharetta Christmas Market?

Saturday, Dec. 5, 2026, from 9 a.m. to 4 p.m. The market is held on the first Saturday in December each year.

Where is the Alpharetta Christmas Market held?

Indoors at Innovation Academy, 125 Milton Ave., in downtown Alpharetta.

Who runs the Alpharetta Christmas Market?

The Alpharetta Business Association, which also runs the Saturday Alpharetta Farmers Market.

How many vendors are at the Alpharetta Christmas Market?

More than 80, the association says. It is mainly a gift market, and the association limits the number of food vendors.