North Point Mall's Holiday Kick-Off is noon to 3 p.m. Saturday, Nov. 21, with a marching band parade with Santa, then Santa photos open near Macy's.

North Point Mall’s Holiday Kick-Off is noon to 3 p.m. Saturday, Nov. 21, at the mall, 1000 North Point Circle. The afternoon ends with a marching band parade with Santa, and photos with Santa open as soon as it is over.

Last checked 2026-10-27.

Upcoming dates

  • Sat. Nov. 21, noon to 3 p.m.

It is a single afternoon. The mall’s event listing does not give a set time for the parade inside that window, so plan to be there before 3 p.m. if Santa’s arrival is the reason you are going.

Where it is and parking

North Point Mall sits on North Point Circle off North Point Parkway, on the south side of Alpharetta near GA 400. Arcadia Theater, whose Spotlight stage is inside the mall, gives directions from GA 400: take Exit 9 for Haynes Bridge Road, turn right on North Point Parkway, then left on North Point Circle.

The mall’s listing does not say where to park for the event or whether any lot will be closed. Santa’s photo set will be on the lower level in Center Court, near Macy’s.

For the restaurants and shops around the mall, see our North Point neighborhood guide.

Tickets and cost

The mall’s event listing does not mention tickets, registration or an admission charge for the Holiday Kick-Off. It does not publish prices for the photos with Santa that open afterward. Check the listing closer to the day for any change.

What to know

From North Point Mall’s own description of the afternoon:

  • Activities: balloon twisters, face painters, roaming characters, stilt walkers and a live DJ.
  • The parade: a marching band parade with Santa closes the celebration.
  • Photos with Santa: they open for the season right after the parade, on the lower level in Center Court near Macy’s.
  • Who it is for: the mall pitches it as a family event and invites “the whole family.”

The mall does not publish rules on strollers, pets or bad weather for the event, and the listing mentions no street closures.

More holiday events in Alpharetta

The Kick-Off falls on the same day as the city’s tree lighting downtown, which runs 5 to 8 p.m. Saturday, Nov. 21. Details are on our Christmas parade and tree lighting page. Other lights, markets and Santa visits are in our holiday lights and Christmas events guide, and store hours for the holiday weekend are in our Black Friday and holiday shopping guide.

Dates and venues as listed on the Alpharetta Convention and Visitors Bureau calendar and confirmed on the organizer’s site.

Frequently asked questions

When is the North Point Mall Holiday Kick-Off?

Saturday, Nov. 21, 2026, from noon to 3 p.m. at North Point Mall, 1000 North Point Circle, Alpharetta.

When does Santa arrive at North Point Mall?

Santa arrives in a marching band parade during the Holiday Kick-Off on Saturday, Nov. 21. Photos with Santa open after the parade.

Where are photos with Santa at North Point Mall?

On the lower level in Center Court, near Macy’s. The mall says photos open right after the Holiday Kick-Off parade on Nov. 21.

What is there to do at the North Point Mall Holiday Kick-Off?

The mall lists balloon twisters, face painters, roaming characters, stilt walkers, a live DJ and a marching band parade with Santa.